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What makes us non-toxic?
Yes. Every Tulita fragrance is certified free from parabens, phthalates, denatured alcohol, petroleum, SLES, PEG, EDTA, ALS, silicones and aluminium.
Yes. We're certified under ISO 16128 guidelines as 100% naturally derived, meaning every ingredient originates from a plant source. Rather than harsh denatured alcohol, we use gentler, naturally derived alcohols: organic sugar cane, wheat and grape ethanol.
No and the difference matters. “Clean” has no official definition, so it's often used loosely, and a “natural” fragrance can contain as little as 1% natural ingredients. Tulita is 100% plant-based, with no harmful synthetic ingredients in any of our formulations.
We partner with Givaudan's Sourcing 4 Good programme to ensure full supply-chain transparency and fair, sustainable working conditions. We also choose never to work with endangered botanicals.
Yes. All Tulita fragrances are certified by Cruelty Free International.
We've won 40+ international awards, including Beauty Shortlist Best Natural Fragrance and Best Men's Natural Fragrance, and the Organic Beauty Awards Editor's Choice, plus multiple honours for sustainability.
Why is Tulita an investment?
It's true, we cost more than synthetic or mass-produced fragrances. We could have made Tulita cheaper, but we made a series of conscious choices to deliver the highest quality without compromise:
Real botanicals, not lab-made mimics.
Our raw ingredients cost up to 50x more than synthetic copies, and every one is sourced through the Sourcing 4 Good programme for an ethical, transparent supply chain.
Concentration, not fillers.
Most fragrances are mostly filler. We rebuilt natural longevity by doubling our concentration, so your scent lasts without relying on toxic phthalates.
Master perfumery.
Most fragrances are mostly filler. We rebuilt natural longevity by doubling our concentration, so your scent lasts without relying on toxic phthalates.
Made by hand.
Every fragrance is blended and poured by hand in small batches. A mindful, considered approach rather than mass production.
A hand-carved chakra crystal.
Each bottle carries the energy of an individually activated crystal, sourced in nature and entirely unique.
Predominantly organic.
We choose organic ingredients to be gentler on skin. Every fragrance is over 55% organic.
Refillable by design.
Our custom bottle is refillable to reduce waste, and refills save you 40%.
We don't use phthalates, the toxic binding agent many brands rely on to boost longevity, and a known hormone disruptor. Instead, we doubled the concentration of our raw oils to extend wear time, on both skin and fabric. Read the wear time of each fragrance here.
A few simple ways to extend your scent: Apply to moisturised skin — fragrance lasts up to 30% longer than on dry skin. Spray onto clothes and hair, where the scent binds better and lingers. Reapply through the day — a lovely moment to return to.
Caring for your Tulita
Keep it somewhere cool (below 22°C) and out of direct sunlight, this keeps your fragrance fresh for as long as possible.
Your crystal was charged under the full moon before it reached you. You can recharge it with each full moon cycle. Simply place the cap outside, or on a windowsill, under the moonlight.
Stored well, your fragrance stays fresh for 12 months. Beyond that it may deepen and grow richer, taking on a new facet over time, which is the quiet beauty of natural fragrance.
We designed your bottle with three lives once it's empty:
1. Refill your fragrance.
2. Convert your crystal into a Gua Sha beauty tool (with or without the handle) and recycle the bottle.
3. Convert your crystal into a desk display (with or without the handle) and recycle the bottle.